- Freedom is essential. We support the US Bill of Rights, individual decision making, and limited, representative government.
- Families are the building blocks of civilization. We support nuclear families and parental rights. We celebrate children as the future of society.
- Fortitude is required to secure and protect freedom and family. Hard work, grit, perseverance, and martial virtue are necessary and worthy of their own rewards.
- Fun is worth having. Helping people laugh, smile, enjoy each other’s company, and put aside their burdens is part of our mission as a company.